LIKE IT OR NOT APPAREL

LIFESTYLE + APPAREL

FOR SURVIVORS and SUPPORTERS

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it's your story. claim it. wear it.

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ethically made. seriously soft.

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Real life happens here.

Solidarity & stories of all shapes and sizes.

co-founder emily wearing an I ALMOST DIED shirt an sippng a coffee.

free stuff

Checkout our FREE printables.

(i.e. Valentine's or a "Certificate of Awesome" because LIONS have unique needs that don't fit Hallmark cards.)

LIONS IN

THE WILD

LIONS are real people. 

Their journeys look different.

What unites them is tenacity, strength and appreciation of a super soft t-shirt.

Meet co-founders

Emily & Bethany

co-founders Emily and Bethany wearing LION apparel t-shirts ourside and smiling